sand sculpture was called "the earth art" with large scale. sculptors use methods of accumulating, digging, caving, ,picking to create all kinds of works. its big volume that the traditional sculptures' can't compare with, give a strong impact on people's vision. it is combined with sports, entertainment, sculpture, painting and architecture, as well as the combination of art and business. the charm lies in the materials – sand and water. the beauty of nature and art harmoniously stay together in the sand sculptures.

the tourism of qinghai lake puts emphasis on the sand sculptures by modern media which has become an important activity in the tourism of that area. the holding of sand sculpture festival not only has made good impression on people of the tourist spots, but also promoted other industries as well. there are about 20 works of sand sculptures on the topic of “human and nature”, “tibetan culture”. other activities also provide opportunities to develop such as photograph competition, commercial conferences, investment and exhibition of local specialties. the sand island lies in the northeast of the qinghai lake where the deserts, lake and grassland form a beautiful picture. the facilities in the area have been established. the exhibition of works of sand sculpture also brings social and economic benefits.